2009 – New Products Hit the Mark
October 19, 2009 – Richmond, BC
How do you measure yourself in these times? Well, if you are Holeys, you re-invent yourself and continue to connect to your customers and consumers. Holeys has recently focused its attention on the Home and Garden market. According to Groote, “This market was ripe for innovation. Our SmartCel material has so many features that are perfect for the home and garden that it was a logical fit for our products.”
Holeys has just completed the last of its trade shows for the Fall ’09/Spring ’10 seasons in North America. “It has been our strongest Fall season yet”, states Joyce Groote. “It is gratifying to develop new products for new markets and to see them be accepted so quickly!”
Holeys won the distinction as being #1 for having the best new products being introduced at the show.
Visitors to the show were very enthusiastic about how lightweight, comfortable and flexible both the Weatherall and Coastal boots were. The vibrant colors and fun patterns also received a lot of praise. Now that some have received their orders, testimonials are starting to come in.
Wrote Martin Livermore, Iowa of the Weatherall Boot: “Temperatures were in the 20s and 30s with several inches on fresh snow. The boots remained flexible. I stayed warm, and dry with one ply 100% wool socks. No blisters. no leaks and little visible sign of wear. I really enjoyed the light weight of the boots with all that walking (7 miles).”
The talk of the shows was the fact that innovative products were being developed for the Home and Garden markets. As one retailer stated “We strive to make our stores a ‘go to’ destination for one stop shopping. Products such as Holeys help stores like us to become providers of full solutions for our customers.”
About Holeys
Holeys is truly a Canadian success story. Founded in a Vancouver garage in 2002, Holeys has grown into a multi-million dollar company now operating out of Richmond, BC. Holeys has distribution centers in Canada and the United States and ships its products to over 40 countries around the world.
Holeys shows its commitment towards the Global Community by donating both footwear and cash to those in need. In 2007, Holeys donated 100,000 pairs of shoes to Soles4Souls, an organization which distributes shoes to third world countries. Holeys has also supported the victims of Hurricane Katrina and the Tsunami in Thailand as well as a number of local causes.
Under the dynamic leadership of President & CEO Joyce Groote, Holeys has received many accolades from the business community. In 2007, Joyce was awarded the number 34 position on the PROFIT W100 (up from number 91 in 2006) which honours excellence in visionary sales leadership to Canada’s top women entrepreneurs. Her position of finalist in the Ernst & Young Entrepreneur Of The Year® 2007 and 2008 awards highlighted her ability to transform a company into a multi-national supplier of lifestyle products.
Top | Back